Optum Brand recently held its first photoshoot in over two years, collaborating closely with the video and photo studio to bring the vision to life. We developed mood boards, hired talent, and produced three months' worth of content to refresh the brand’s visual assets.

One of the key outcomes of this photoshoot was the redesign of the homepage banner, which contributed to a significant increase in engagement. Since the update, average time on site has increased by 45 seconds, and homepage traffic has grown by 40.75%, demonstrating the impact of cohesive, high-quality visual content on user experience and site performance.