For the first time, Advisory Board aimed to streamline and condense their annual report, moving away from the traditional 100+ page format. The brief called for presenting key financial data in a more digestible, infographic-style layout. In addition to simplifying the data, we elevated the report's storytelling by organizing photoshoots of our executives at the DC headquarters, adding a personal, human touch to the content. This approach not only made the report more engaging but also strengthened its connection with stakeholders, creating a cohesive, visually compelling document.