For Pride Month, UHG, UHC and Optum came together for the first time to celebrate unity and inclusivity. The creative, video, and brand marketing teams collaborated to design a collection of merch that seamlessly blended the identities of each brand while maintaining a cohesive, unified look. The result was a versatile, bold collection that allowed employees from across all divisions to come together, proudly representing the company at Pride events, while visually signaling solidarity and support for the LGBTQ+ community.