As the Radio Advisory podcast grew, we transitioned to the Fireside.fm platform to better support its functionality and analytics. I was tasked with ensuring the new website reflected our evolving brand while also creating a cohesive launch campaign.

I redesigned the core web template to include a custom full-width desktop banner, mobile responsiveness, and integration of our brand font, Benton Sans, alongside a new serif font for album and banner art. I also refreshed the site's colors and added variable textures to episode components. In addition, I developed a branded marketing campaign that unified the visual experience across the website, email, and social channels, ensuring a seamless and engaging audience experience.